Privacy Policy

1. Information We Collect

Charity Partner Information

When charities partner with Conversr, we collect:

• Organization name, ABN/ACN, and contact details
• Staff contact information (name, email, phone number)
• Campaign and program configuration data
• Billing and payment information

Supporter Information

On behalf of our charity partners, we process supporter data including:

• Name, phone number, and email address
• Donation history and fundraising activity
• Communication preferences and opt-out requests
• Interaction data (message opens, replies, engagement metrics)
• Motivation, sentiment, and feedback shared via SMS

Website Visitors

When you visit our website, we may collect:

• IP address, browser type, and device information
• Pages visited and time spent on site
• Referring website and search terms
• Cookies and similar tracking technologies

2. How We Use Information

Service Delivery

• Delivering SMS stewardship journeys on behalf of charity partners
• Managing two-way supporter conversations
• Processing opt-out requests and communication preferences
• Providing analytics and reporting to charity partners

Service Improvement

• Analyzing engagement patterns to optimize message timing and content
• Conducting sentiment analysis to identify high-propensity supporters
• Developing loyalty scores to improve targeting and stewardship
• Training AI models to enhance conversational quality (anonymized data only)

Legal and Compliance

• Complying with legal obligations and regulatory requirements
• Responding to lawful requests from authorities
• Protecting against fraud, abuse, and security threats
• Enforcing our terms of service and policies

3. Data Sharing and Disclosure

We do not sell supporter data. We share information only in the following circumstances:

With Charity Partners

Supporter interaction data, engagement metrics, and insights are shared with the charity partner on whose behalf we are communicating. This data belongs to the charity.

With Service Providers

We work with trusted service providers who assist in delivering our services:

• SMS gateway providers (for message delivery)
• Cloud hosting providers (for data storage and processing)
• Analytics and AI/ML service providers (for insights and optimization)
• Payment processors (for billing)

All service providers are bound by confidentiality agreements and process data only as instructed.

Legal Requirements

We may disclose information if required by law, legal process, or to protect the rights, property, or safety of Conversr, our partners, or the public.

4. Data Security

We implement industry-standard security measures to protect personal information:

• Encryption in transit (TLS 1.2+) and at rest (AES-256)
• Access controls and role-based permissions
• Regular security audits and penetration testing
• Secure data centers with SOC 2 Type II compliance
• Employee training on data protection and privacy
• Incident response and breach notification procedures

For more details, see our Security page.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Supporter data: Retained for the duration of the charity partnership plus 12 months, or until deletion is requested
• Charity partner data: Retained for the duration of the partnership plus 7 years (for tax and legal compliance)
• Analytics data: Aggregated and anonymized data may be retained indefinitely for research and improvement
• Opt-out records: Retained indefinitely to honor opt-out preferences

6. Your Rights

Under the Australian Privacy Principles and international data protection laws, you have the right to:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-out: Unsubscribe from SMS communications at any time by replying STOP
• Portability: Request your data in a machine-readable format
• Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

Note for Supporters: If you are a supporter of one of our charity partners, your data is managed on behalf of that charity. Please contact the charity directly for data access, correction, or deletion requests.

7. International Data Transfers

While Conversr primarily operates in Australia and New Zealand, we may transfer data to service providers located overseas (e.g., cloud hosting in secure AWS or Azure regions). All international transfers comply with Australian Privacy Principles and are protected by appropriate safeguards such as Standard Contractual Clauses. See our Data Sovereignty page for more details.

8. Cookies and Tracking

Our website uses cookies and similar technologies to:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Improve user experience and content relevance

You can control cookie preferences through your browser settings. Disabling cookies may affect website functionality.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify charity partners of material changes via email. The "Last Updated" date at the top of this page indicates when the policy was last revised.

10. Contact Us