"People may forget what you said, people may forget what you did, but they will never forget how you made them feel."— Maya Angelou
This insight underpins everything we teach in the Academy. Lasting loyalty stems from the way you make your supporters feel.
What You'll Learn
Comprehensive resources covering strategy, psychology, execution, and optimization
Program Blueprints
Detailed strategic blueprints for P2P Events, Regular Giving, Appeals, and more. Learn the 7-touchpoint stewardship journey, segmentation logic, and timing strategies that drive results.
Learn more →Behavioral Science Principles
Understand the psychology behind effective fundraising: social proof, goal gradient effect, reciprocity, identity framing, loss aversion, peak-end rule, and more.
Learn more →Case Studies & Examples
Real campaign examples from leading charities: Young Lives vs Cancer, Heart Foundation, RSPCA, RFDS. See actual message flows, results, and what worked.
Learn more →Copywriting Best Practices
Master the Conversr voice: warm, human, helpful. Learn segmentation, personalization, timing, emoji usage, and the art of the conversational tone.
Learn more →Behavioral Science Principles
Understanding the psychology that makes conversational fundraising work
Social Proof & Community
"Over 5,000 people are in this challenge with you" — showing supporters they're part of a larger movement
Goal Gradient Effect
"Halfway there!" — celebrating milestones to boost momentum as supporters approach their goals
Endowment Effect
Tangible welcome gifts create ownership and commitment from day one
Identity Framing
"You're a champion for kids with cancer" — reinforcing supporter identity to drive continued action
Loss Aversion
Limited-time matches and deadlines prompt action through fear of missing out
Peak-End Rule
Creating emotional peaks and memorable endings ensures supporters remember the experience warmly
Commitment & Consistency
Small initial replies create micro-commitments that supporters feel compelled to honor
Reciprocity
Early gratitude and gifts create goodwill that supporters naturally want to return
Every Conversr program blueprint integrates these principles. Learn when and how to apply each one for maximum impact.
Program Blueprints
Step-by-step strategic frameworks for each fundraising program
P2P Events Stewardship Blueprint
7-touchpoint journey for month-long challenges: Welcome & Address Check → Goodwill & Community → Fundraising Assistance (segmented) → Good Luck + QR Wallpaper → Mid-Challenge Share → Cause Connection → Final Thanks
Includes:
- Complete touchpoint mapping with timing
- Segmentation logic for zero-raisers vs high-performers
- QR wallpaper strategy (70-80% more funds raised)
- Behavioral psychology integration
- Real message examples from successful campaigns
Appeals Program Blueprint
Emotion-driven appeal strategy: Prime supporters with impact stories before the ask arrives, amplify all channels (DM, email, TM), and achieve 10-20% uplift across the entire campaign.
Includes:
- Multi-channel synergy approach
- Video priming strategy using mirror neurons
- Identifiable Victim Effect in storytelling
- Scarcity and urgency frameworks
- Conversational intelligence and scoring
Regular Giving Stewardship Blueprint
8-touchpoint journey over 6-9 months: Welcome, Gift Confirmation, Impact Stories, Conversational Survey, Community Updates. 100% stewardship, zero fundraising asks.
Includes:
- Contactability insurance via vCard
- SPOC relationship building
- Motivation and sentiment capture
- Loyalty scoring for legacy identification
- Payment Panda synergy for decline recovery
Key Insights from the Academy
Data-Driven Segmentation
Different messages for zero-raisers, moderate fundraisers, and high performers. Personalization at scale.
SPOC Relationship Model
Single Point of Contact creates trust and consistency. Supporters know their concierge by name.
Multi-Channel Amplification
SMS doesn't replace other channels—it amplifies them. 10-20% uplift across DM, email, and TM.
Proven Results
Real-world case studies from RFDS, Heart Foundation, Young Lives vs Cancer, RSPCA, and more.
The 7-Touchpoint P2P Journey
- 1. Welcome & Address Check — Build goodwill from day one
- 2. Goodwill & Community — Foster belonging and social proof
- 3. Fundraising Assistance — Segmented support based on progress
- 4. Good Luck + QR Wallpaper — Practical tool that lifts funds 70-80%
- 5. Mid-Challenge Share — Maintain momentum with easy copy-paste asks
- 6. Cause Connection — Emotional peak with impact storytelling
- 7. Final Thanks — Memorable ending that ensures repeat participation
Each touchpoint engineered with behavioral psychology principles for maximum engagement and fundraising performance.