Make Fundraising Human Again
We design relationship-led programs that scale warmth, care and gratitude — and we back it with disciplined strategy, data and craft.
Our Mission
Make fundraising human again. We design relationship-led programs that scale warmth, care and gratitude — and we back it with disciplined strategy, data and craft. Every supporter interaction should strengthen trust, deepen loyalty, and drive measurable impact.
Our Philosophy
Every interaction should be remembered. We engineer journeys that feel personal and trustworthy, underpinned by behavioural science: reciprocity, identity reinforcement, social proof, the Peak-End rule and more. It's not "more messages"; it's meaningful moments that compound into loyalty.
"People may forget what you said, people may forget what you did, but they will never forget how you made them feel."— Maya Angelou
This insight underpins our stewardship philosophy: lasting loyalty stems from the way you make your supporters feel.
What Sets Us Apart
The principles that guide everything we do
One-to-one at Scale
A single point of contact (SPOC) supporters know by name — building genuine relationships at scale through warm, human conversations.
Behavioural Science Built-in
Journeys designed to prime emotion and reduce friction, grounded in reciprocity, identity reinforcement, social proof, and the Peak-End rule.
Strategic Integration
Seamless with your platforms and CRM; governance and data sovereignty taken seriously. We enhance, not replace, your existing channels.
Compounding Value
We don't just drive immediate response; we grow lifetime value and legacy intent through sustained, meaningful engagement.
The Conversr Approach
We're strategists, creatives and technologists who obsess over detail, tone, pacing and results. We design, measure, refine — relentlessly. Our programs aren't just automated message sequences; they're carefully crafted journeys where every touchpoint has purpose.
Human-Centric Design
Every message feels like a helpful personal exchange, never a generic blast
Data-Driven Insights
Capture supporter sentiment, motivation and propensity for upgrades and legacies
Proven Results
70%+ engagement rates, 10-20% appeal uplifts, improved retention and lifetime value
Average uplift in appeal revenue when we prime supporters
Engagement rates across P2P and stewardship journeys
10-year value of 1% decline recovery improvement (30k RG base)
Trusted by Leading Charities
Supporting missions that matter across Australia and New Zealand
Awards & Recognition
Best-in-class programs recognised across fundraising and nonprofit innovation communities.
The Team
We're strategists, creatives and technologists who obsess over detail, tone, pacing and results. We design, measure, refine — relentlessly.
Strategy
Mapping supporter journeys and behavioural touchpoints
Creative
Crafting warm, human copy that resonates and connects
Technology
Building scalable, intelligent automation systems
Based in Sydney
We're located in the heart of Sydney's CBD, but we serve charities across Australia, New Zealand, and beyond.
Conversr
Suite 2, Level 10
60 Carrington Street
Sydney NSW 2000, Australia