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Visual Journey Builder

Design multi-touchpoint stewardship journeys that nurture supporters from first contact to lifelong champions. Drag-and-drop simplicity meets enterprise power.

7-15
Avg Touchpoints
8-12wks
Journey Duration
45%
Higher Engagement
100+
Templates Available

Journey Builder Features

Everything you need to design, launch, and optimize supporter journeys at scale.

Drag-and-Drop Builder

Intuitive visual interface for designing complex multi-touchpoint journeys. No code required - just drag, drop, and connect.

Event-Driven Triggers

Launch journeys based on supporter actions: donations, registrations, milestones, declining payments, or custom events.

Smart Timing & Delays

Schedule messages for optimal engagement times. Add delays between touchpoints to respect supporter preferences and avoid overwhelming.

Conditional Logic

Branch journeys based on supporter behavior, responses, donation history, engagement scores, or custom attributes.

A/B Testing Built-In

Test different messaging approaches, timing strategies, and journey paths. Automatically optimize based on engagement and conversion data.

Template Library

Start from proven journey blueprints for P2P events, regular giving, appeals, gift in wills, and more. Customize to your brand.

Proven Journey Templates

Start from battle-tested blueprints designed for nonprofit fundraising programs.

P2P Event Stewardship

7-touchpoint journey from registration through post-event thank you

8 weeks
Touchpoints:
1. Welcome
2. Fundraising Tips
3. Milestone Check-in
4. Event Reminder
5. Thank You
6. Impact Report
7. Next Event Invite

Regular Giving Onboarding

Welcome and nurture new monthly donors in first 90 days

90 days
Touchpoints:
1. Thank You
2. Impact Story
3. Behind the Scenes
4. Milestone Celebration
5. Survey
6. Community Invite

Declined Payment Recovery

Gentle nudge sequence to recover failed transactions

2 weeks
Touchpoints:
1. Payment Issue Alert
2. Reminder + Easy Fix Link
3. Final Notice
4. Success Thank You

Appeal Support

Prime, ask, and thank sequence around fundraising appeals

3 weeks
Touchpoints:
1. Pre-warming
2. Appeal Delivery
3. Urgency Reminder
4. Thank You
5. Impact Report

Advanced Journey Capabilities

Fine-tune your journeys with powerful targeting, scheduling, and automation features.

Audience Targeting

Launch journeys for specific segments based on donation history, engagement, demographics, or custom criteria.

Schedule & Launch

Schedule journey launches in advance or trigger them in real-time based on supporter actions.

Recurring Journeys

Set journeys to repeat monthly, quarterly, or annually for ongoing stewardship programs.

Exit Conditions

Automatically exit supporters from journeys when they take desired actions or meet specific criteria.

How Journey Building Works

From concept to launch in five simple steps.

1

Choose a Template or Start Blank

Select from 100+ proven templates or build from scratch for unique programs.

2

Drag & Drop Touchpoints

Add SMS messages, delays, conditional branches, and exit points to your journey canvas.

3

Configure Triggers & Logic

Define when journeys launch, which supporters enter, and how paths branch based on behavior.

4

Write & Approve Messages

Craft compelling messages for each touchpoint. Preview, test, and get stakeholder approval.

5

Launch & Monitor

Activate your journey and track performance in real-time. Optimize based on engagement data.

Journeys Work With All Platform Features

Combine journey automation with AI-powered touchpoints, audience segmentation, conversational management, and analytics for maximum impact.

Ready to Build Your First Journey?

See the journey builder in action with a personalized demo. We'll walk through your use case and show you how to launch your first campaign.