The Conversr Effect
Appeals supported by Conversr consistently show 10-20% uplift in total revenue because SMS amplifies DM, email and TM — it doesn't cannibalise them. The secret is in the timing and the human touch.
- Priming video seeds empathy before the letter lands
- Same trusted voice creates consistency across touchpoints
- Clear urgency with multiple safe ways to give
- Warm gratitude makes the memory stick
Uplift in total appeal revenue across all channels
Key touchpoints: Prime, Ask, Thank
The Three-Step Journey
Prime emotion, ask with context, thank with warmth
1. Priming
Short, human message and video that seeds empathy before the letter lands. Mirror neurons and the Identifiable Victim Effect drive emotional connection.
2. Asking
Same trusted voice, clear urgency, multiple safe ways to give. Scarcity and deadlines prompt action while trust and consistency reduce friction.
3. Thanking
Make the memory warm; make it stick. Peak-End rule ensures supporters remember the experience positively and give again next time.
Why This Works
Traditional Approach
- ❌ Last-minute SMS blast with no context
- ❌ Supporters feel interrupted, not engaged
- ❌ No emotional priming before the ask
- ❌ SMS competes with other channels
- ❌ No meaningful thank-you
Conversr Approach
- Early priming builds emotional connection
- Trusted SPOC voice creates consistency
- Context and urgency prompt action
- SMS amplifies DM, email, and TM
- Warm gratitude ensures positive memory