The P2P Challenge
Traditional P2P events see high drop-off rates and inconsistent fundraising. Participants register with enthusiasm but lose momentum without sustained support. Conversr transforms this by engineering a journey where every participant feels valued, equipped, and connected throughout their challenge.
- 70%+ engagement rates with personalized touchpoints
- Higher completion rates through sustained motivation
- Increased funds raised per participant
- Participants become recurring advocates
More funds raised by participants who download the QR wallpaper
Carefully timed touchpoints throughout the challenge journey
Engagement rate with personalized messages
The 7-Touchpoint Journey
Each touchpoint is carefully timed and scripted to evoke specific emotions, gather insights, and keep supporters motivated
Welcome & Address Check
A warm hello and a small surprise to spark reciprocity. Confirm address for welcome pack and shake out any uncommitted supporters during cooling-off period.
Goodwill & Community
Join the group; feel the energy. Invite supporters to the Facebook community and confirm the welcome gift is on its way.
Fundraising Assistance
Segmented nudges for zero-, mid- and high-raisers. Empathetic tips for getting that first donation, encouragement for those progressing, and celebration for top performers.
Good-Luck + QR Wallpaper
Equip supporters with the easiest ask possible. Mobile wallpaper with QR code linked to their fundraising page — 70-80% more funds raised by downloaders.
Share Message
Frictionless copy to unlock friends & family giving. Pre-written message supporters can paste and share at the midpoint to maintain momentum.
Cause Connection
A powerful story to reignite purpose. Emotional peak delivered in the evening when supporters have time to reflect and feel the impact.
Final Thanks
Gratitude that becomes their lasting memory. Celebrate completion, acknowledge effort regardless of funds raised, and end on an emotional high.
The Behavioural Backbone
Each touchpoint is engineered to build momentum and belonging using proven psychological principles
Social Proof
"Over 5,000 people are in this challenge with you"
Goal Gradient
"Halfway there! Keep that momentum going"
Reciprocity
Early welcome gift creates goodwill and commitment
Identity Framing
"You're a champion for kids with cancer"
Loss Aversion
Time-limited matches and deadline urgency
Peak-End Rule
Emotional story peak + warm gratitude ending
Why It Works
Carefully timed, data-driven messages that feel personal, not pushy — lifting participation, fundraising and completion rates. The magic isn't in the technology; it's in understanding what motivates people at each stage of their journey.
Data-Driven Segmentation
Different messages for zero-raisers, moderate fundraisers, and high performers
Emotional Connection
Impact stories delivered when supporters have time to reflect and feel the difference they're making
Community Building
Supporters feel part of a movement, not alone in their challenge
Memorable Endings
Peak-End rule ensures supporters remember the experience warmly and return next time
"Getting that first donation can be a bit tricky at times, so I thought I'd share a few of my top tips to help you get the ball rolling..."— Example from Fundraising Assistance touchpoint
This empathetic, helpful tone is what makes Conversr different. We acknowledge challenges and offer genuine support, not generic blasts.
Run 100 Miles in March
Young Lives vs Cancer used Conversr's 7-touchpoint journey for their month-long running challenge. Participants received personalized support from Natalie, their SPOC, throughout the entire challenge — from welcome video to final congratulations.
Engagement rate
Completion rate
Repeat participation