The Telemarketing Challenge
Cold or semi-warm telemarketing calls often feel intrusive. Supporters see an unknown number, answer cautiously (if at all), and may feel ambushed by a fundraising ask. This friction reduces conversion rates and can damage supporter relationships.
Conversr transforms telemarketing from interruption into conversation. By pre-warming supporters with SMS from their trusted SPOC, we prepare them mentally and emotionally for the call. The result: higher pickup rates, better conversations, and warmer donor experiences.
Call pickup rates when supporters are pre-warmed via SMS
Conversion rates through trust and reduced friction
Donor experience — no surprise calls, only expected conversations
The Three-Step Journey
Prime before the call, enhance during, and reinforce after
Pre-Call Priming
SMS from the trusted SPOC 24-48 hours before the call: 'Hey Sarah, our team will be calling you tomorrow to share some exciting news about [cause]. Looking forward to connecting!' Reduces surprise and increases pickup rates.
The Call
Your telemarketing team calls a primed, prepared supporter who knows it's coming. Trust is already established through the SPOC relationship, reducing friction and objections.
Post-Call Follow-Up
Immediate SMS thank-you for pledgers: 'Thank you for saying yes, Sarah! Your support means the world.' For non-pledgers: warm follow-up with impact story and alternative giving option.
Traditional Approach
- ❌ Cold or semi-warm calls with no context
- ❌ Supporters feel surprised or interrupted
- ❌ Low pickup rates and high objections
- ❌ No follow-up for non-pledgers
- ❌ Negative experience can damage relationship
Conversr Approach
- Pre-warming SMS prepares supporter mentally
- Trusted SPOC voice creates continuity and trust
- Higher pickup rates and better conversations
- Warm post-call follow-up for all supporters
- Positive experience strengthens relationship
The Behavioural Backbone
Pre-warming and post-call gratitude are grounded in proven psychological principles
Priming Effect
A pre-call SMS prepares the supporter mentally, making them more receptive to the ask when it comes.
Consistency Principle
When the call follows the SMS from the same trusted voice, it feels like a natural continuation, not an interruption.
Reciprocity
The SPOC has been thanking and stewarding the supporter; now they're more inclined to reciprocate when asked.
Trust Transfer
Trust in the SPOC transfers to the caller, reducing skepticism and increasing openness.
Peak-End Rule
The post-call thank-you SMS creates a positive ending, making the entire experience memorable and warm.
Strategic Benefits
- Higher call pickup rates — supporters know it's coming
- Improved conversion rates through pre-warming and trust
- Better donor experience — no surprise calls
- Reduced objections and call handling time
- Warm post-call gratitude reinforces positive experience
- Alternative giving pathways for non-pledgers
Seamless Integration
Conversr's Telemarketing Support program integrates seamlessly with your existing call center operations. We provide the pre-call SMS list, timing, and post-call follow-up — your team simply makes better calls to better-prepared supporters.
For supporters who don't pledge, we offer alternative pathways: impact stories, smaller gift options, or invitations to events — ensuring every conversation strengthens the relationship, even if it doesn't result in an immediate pledge.
The SPOC Advantage
Supporters already know and trust their Conversr SPOC through Regular Giving stewardship, P2P journeys, or Appeals. When that same trusted voice says "our team will call you tomorrow," the supporter is primed to answer and engage.
This isn't a random telemarketer calling from an unknown number. It's a natural continuation of an ongoing, human relationship.